Marketing communications plan Essay Example | Topics and Well Written Essays - 1250 words

Marketing communications plan - Essay Example This paper includes the analysis of the market situation, marketing and communications objectives, recommended strategy, targeting/segmentation issues, tactics and actions plans, and people resources implications; lastly, is the deployment of the budget and rationale, the critical path of the plan activities and a crucial part of monitoring and measurement activities. The digital audio device market constitutes an annual growth rate of 25% in the hi-fi product market. â€Å"Portable digital audio devices...are becoming very popular with young people, with a projected worldwide market size of 20 million units by 2005† (Mourjopoulos, 2005, p.303). Blackberry maker Research in Motion (RIM) is the chosen based company that will enter the hi-fi audio market. In terms of market gap, Blackberry is stable and one of the fastest growing companies in the consumer electronics market. In the recent Smartphone market shares survey, Blackberry is in the second place with a market share of 17.8% (What hi-fi? Sounds and Vision, 2010). In the worldwide mobile phone market, Blackberry is at the fourth place with a 100 millionth shipped device. There are many predictions that Blackberry will be left behind by its competitors because â€Å"RIM services are pretty left behind with less attractiveness as well as loyalty from both developers and customers† (TMart Es, 2010). Because competition is very tight, Blackberry is now in total market share protection mode just like by making some of its product inexpensive (Dunewood, 2010). With this kind of performance, rest assured that it would not be difficult for RIM to introduce the new range of hi-fi audio products under Blackberry’s brand name. Blackberry’s usual target market is the business professionals and high income executives; however, the younger age groups will be added as the new target consumer group for hi-fi equipments. The range will be targeting the young generation because these

Provided in the Doc Research Paper Example | Topics and Well Written Essays - 1250 words

Provided in the Doc - Research Paper Example etic technology because it has a lot of drawbacks such as; hair loss, nausea, diarrhea, or death and significant number of the operation to replace the cancer cells without using this technology face failure. Chemotherapy is the principal cancer treatment modality which has decreased cancer mortality rate over the years. Chemotherapy causes setbacks such as nausea, diarrhea, and hair loss. Nanomagnetic technology is a scientific advancement in biomedical engineering that offers a safer alternative to chemotherapy. Chemotherapy was unspecific in its action thereby had the risk of damaging healthy cells. Cases where nanomagentic technology was used, recorded fewer risks. Biomedical engineering should, therefore, be recommended as a safer alternative to chemotherapy as a cancer treatment modality According to the worldwide cancer statistics, 14.1 million people were diagnosed with cancer up to the year 2012. Out of these cases, 8.2 million mortality was reported. The United States alone reports more than 5000 cancer incidences every year. Out of this cases 137 occurred among children aged under the age of fourteen years and 59 were leukemia cases (Robert, 2013). Leukemia is an infectious disease where blood-forming organs like the bone marrow produce a large number of leucocytes, suppressing the production of normal blood cells. Nanomagnetic technology is the use of soft magnetic cores with high resistivity for diagnosis (Schulz, 2009). What drawbacks do cancer cells have, and how biomedical engineering helps to treat these drawbacks? Chemotherapy should be replaced by nanomagnetic technology because it has a lot of drawbacks such as; hair loss, nausea, diarrhea, or death and significant number of the operation to replace the cancer cells without using this technology face failure. The replacement of chemotherapy with nanomagnetic technology will reduce the side effects of chemotherapy. The study will use books and articles as the sources of information. The